NATALIE HUNTER
Born from London, England, Natalie Hunter took up Psychology &
Human-Computer Interface at Edinburgh University and worked for a small graphic
design company as an accounts programmer, but soon became the junior designer.
After the company went bust, she went to take up an MA in Interactive Multimedia
at the Royal College Of Art in 1993, embarking on the country’s first master’s
programme in Interactive Multimedia. After graduation, she worked freelance for
several years including as a graphic designer at Edinburgh, created special
effects for the movie Lost In Space,
producing CD-ROMs and designing interactive performances and installations.
In 1999, with colleagues Alex Maclean and Fred Deakin, they started the
highly regarded design company, Airside-
known for its work for Lemon Jelly. They have a diverse range of clients,
including the BBC, Apple, EMI Publishing, Pet Shop Boys, The Beatles, London
Underground, MTV Europe, The Royal College Of Art, Serpentine Gallery, Coca-
Cola, Goodyear, Mastercard, Nike, Panasonic, and Sony. (www.airside.co.uk)
Airside
is a creative agency working across the disciplines of graphic design,
illustration, digital, interactive and moving image.
Founded
in 1998 by Alex Maclean, Fred Deakin and Nat Hunter, Airside's unique approach
has won many awards including recognition from D&AD, Bafta and Design Week.
Despite our small size we are currently the number two digital specialist
agency in Design Week's Creative Survey (November 2008).
In 2007 Natalie Hunter co-founded the not-for-profit social
enterprise Three Trees Don’t Make A Forest (http://www.threetreesdontmakeaforest.org) – which aims to help the
design industry produce sustainable creative work. She has also judged the
D&AD and Design Week awards, and has served on NESTA’s fellowship panel.
What I like about Natalie Hunter’s works are the simplicity
of it yet meaningful and amusing. Using vector graphics and plain color
scheming, she caters her designs to more of the younger generation. Likewise to
my style of design, I usually use vectors, simple shapes, creating characters
that are less sophisticated.
Here are some of her personal
works and from her design agency,
Airside.